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Finding and training your future stars

My Digital Marketing Apprenticeship So Far - Ben Tatman

My name is Ben Tatman and I’m a Digital Marketing Apprentice at Seventy9 based in Leicestershire. I applied to Starting Off in Northamptonshire after a long think about what I wanted to pursue as a career.

I had always had a brain for digital technology and having a working sales background with lots of customer service roles in between lead me to where I am today.

Being a Digital Marketing Apprentice has been an excellent experience so far and I’m thankful for having such a great team at Seventy9. I currently manage 18 out of 41 clients that we have, and some of my day to day jobs include but are not limited to: developing and managing digital marketing campaigns, optimise SEO content for websites, track and analyse website traffic flow and provide reports, attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion and much more! One of my favourite jobs is the responsibility that comes with managing so many clients.

I am currently doing my apprenticeship training with Starting Off who are based in Northamptonshire. I am enjoying it so far and it’s a bonus that they are not too far away. I’m currently progressing through the Google Squared course which really gives an insight into the world of possibilities with digital technologies. I’m looking forward to completing this course and also my apprenticeship.

I would recommend a Digital Marketing apprenticeship to anyone who is considering going to university. An apprenticeship allows you to gain the same qualifications with the combination of actually doing the job. For me, the apprenticeship path was a no brainer when comparing this to University, being able to continue working and get paid in combination with gaining qualifications at the same time was the biggest appeal.