Employer

Finding and training your future stars

Learning to blog is part of the Customer Journey for Apprenticeships in Northampton

Nicole Read of Nicole Navigates enriched the blogging knowledge of learners at our Northampton Office today. She ran a workshop for the Starting Off learners doing their Digital Marketing apprenticeships with our regional employers.

Nicole said,” I want to inspire young people and show them the opportunities in the digital world. It has been fun; the learners are so enthusiastic with loads of questions. I would have loved to have done a Digital Marketing apprenticeship like this; it’s a great opportunity for the young people in the Northampton and Kettering area.

Laura Taylor, the Digital Marketing Trainer at Starting Off said, “Digital marketing is such a vibrant industry, I want my learners to have an exciting time whilst they are with us. My goal is for them to be inspired by their learning. Our workshops are a part of that.” Starting Off also put their learners through Squared Online. This teaches them about Digital Marketing leadership and has been developed with Google. “My learners are my customers, I want them to enjoy their ‘customer journey’- no pun intended”, jokes Laura.

In this workshop the learners have been learning about how Nicole built her blog and following over years. Nicole Navigates specialises in Northamptonshire Lifestyle, Travel, Food and Drink. Nicole spoke about her career since leaving school. She also gave some top tips on commercial blog writing and the ASA Standards when approaching a blogger with your product. “We can’t thank Nicole enough. These useful tips will go straight back to the workplace to be implemented. The questions that the learners came back with showed their thirst for knowledge to use in the workplace.”, highlights Laura.

Business Admin Apprenticeships also have optional units to learn about digital marketing, so these learners from both the Northampton and Kettering training rooms were invited to the workshop too.


To find out more about Digital Marketing Apprenticeships in Northampton call 01604 622855 or in Kettering call 01536 417373.

To find out more about Nicole Navigates, visit www.nicolenavigates.com